About Us

Who We Are

Makeup Ghana is a social enterprise established in 2015 to create a unifying platform for stakeholders in the fast-growing beauty industry in Ghana. The objective is to bring together beauty practitioners, brands, retailers and beauty content creators under one umbrella in order to propel the industry forward. To achieve the aforementioned objective, Makeup Ghana organizes events, seminars, workshops and capacity-building forums for players in the beauty industry. Chief amongst the many events are the Ghana Beauty Awards (formerly Ghana Makeup Awards) – since 2016, which rewards excellence in the industry; and the Africa Makeup and Beauty Fair (AMB Fair) – since 2017, which brings together product manufacturers (brand owners), wholesalers, retailers and consumers to trade, interact with each other, find common-grounds and champion a unique agenda. In the area of capacity building, we organize several training programmes such as CBT Facilitator/Assessor Certification for trainers and other players in the industry. In addition, Makeup Ghana has set up the College of Beauty, Arts and Entrepreneurship (CBAE) to further enhance the knowledge and skill levels of players in the beauty Industry. To further raise the level of competence of practitioners starting with makeup artists, we led, sourced for funding and championed the development of the first-ever national curricula in Makeup Artistry at both Certificate I and II Levels under the National TVET Qualification framework.

Makeup Ghana is duly endorsed and or recognized by the following state, private and international organizations:

Ministry of Business Development, Ghana
Ministry of Tourism and Culture, Ghana
Ministry of Education, Ghana
Ghana Standards Authority (GSA)
Food and Drugs Authority (FDA), Ghana
Commission of Technical, Vocational Education and Training (CTVET), Ghana
Skills Development Fund (SDF), Ghana
Ghana Education Service (GES)
Technical and Vocational Education Division (TVED) Ghana
Technical Examinations Unit (TEU), GES
GIZ
KFW

To further strengthen controls in the Ghanaian Beauty Industry, Makeup Ghana has signed an MOU with the Ghana Standards Authority to lead the charge in developing a robust Code of Practice to regulate activities of Practitioners, Retailers and other Service Providers within the Industry. Makeup Ghana is also collaborating with various trade associations and groups within the industry to ensure higher standards of practice and to raise the image of the industry. It has also set up the Beauty Business Chamber (BBC) to help individuals, businesses and related partners in the Beauty Industry across Ghana and Africa to establish a general welfare system and have access to funding opportunities.

Our Mission

To be at the forefront empowering the African Beauty Industry towards Excellence through Training & Capacity Building to develop world-class professionals and entrepreneurs, Consulting & Advisory Services, Advocacy & Consumer Education and Events.

Our Vision

To lead the transformation of the African Beauty Industry to reach its full potential.

Core Values

P – Professionalism – We exhibit high level competence, ethics, standards, excellence, and respect for the industry, clients, the brand (the Company), colleagues in the execution of our tasks.
L – Loyalty – We are devoted to the brand, colleagues, clients and the industry at all times.
I – Integrity – We display honesty, trustworthiness, reliability and stick to high moral and professional standards in the performance of our duties.
I – Innovation – We demonstrate creativity and lead revolutionary and transformational concepts and programmes to transform the industry.
T – Teamwork – We support one another and work as one unit at all times to protect, enhance and elevate the image of the brand and the industry as a whole.

Our Achievements

Developed the first-ever National Curricula in Makeup Artistry at both Certificate I and II Levels within the National TVET Qualifications Framework. Click here to check it out [https://youtu.be/y-hoIGGWnI0]
Signed an MOU with the Ghana Standards Authority to lead the charge in developing a robust Code of Practice to regulate activities within the Industry.
We are also collaborating with various trade associations and groups to ensure higher standards of practice and to raise the image of the industry.
Connected local brands with regulators and international partners and exposed them to national and international best practices which has led to improvements in product formulation, branding and marketing of Ghanaian Beauty products.
Created the platform and enabled several businesses especially startups to receive financial support from Government.
Created a lot of jobs and apprenticeship opportunities for the youth in the areas of retailing and training.

Meet the CEO

Ms. Rebecca Donkor is the Founder and CEO of Makeup Ghana, its affiliate businesses and the President College of Beauty Arts & Entrepreneurship (CBAE). She is also the Founder & President of the Rebecca Donkor Initiative, a non-profit and non-governmental organization that seeks to create growth opportunities for the vulnerable in the society. Rebecca holds an MBA in Marketing & Entrepreneurship from the University of Ghana Business School. She is a member of the University of Ghana Alumni Council and acts as an Advisor to early and growth stage businesses within the beauty industry. Due to her exceptional efforts in ensuring growth in the beauty industry, Rebecca is currently the Youth Education Ambassador for the Youth Employment Agency (YEA) an agency under the Ministry of Employment and Labor Relations and a Technical & Vocational Education & Training (TVET) Ambassador for the Commission for Technical and Vocational Educational Training (CTVET), of the Ministry of Education. Rebecca also serves on the Executive Board of the Beauty, Hair Wellness Sector Skill Body established by the Commission for Technical and Vocational Educational Training (CTVET) to amongst other things develop standards and curricula for the industries in question. Rebecca has in the past supported the then Business Development Ministry to deliver several projects. She also worked as Trainer and Consultant for the Presidential Business Support Programme and served as Lead Judge at the Presidential Pitch programme and the Project Judge for the 2019 Campus Business Pitch (a programme by the Ministry of Business Development to help student entrepreneurs across various Universities in the Country). She is a member of the National Technical Committee for Cosmetics formed by the Ghana Standards Authority and has worked in various capacities for individuals, startups, and multinationals helping them execute projects focused on youth empowerment, women empowerment, events management, brand development, and talent management. Rebecca is passionate about the development and growth of the Beauty Industry in Ghana and Africa and continues to work tirelessly towards positioning the industry as a viable sector for improving the Ghana and Africa’s economic fortunes.

Rebecca Donkor

Founder